# identity.md

## Organization Overview
- **Company Name:** O'Neill
- **Mission:** To enable and inspire individuals to enjoy their playground longer.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded circa 1952 in Santa Cruz, Northern California.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Jack O'Neill (Founder) - [https://eu.oneill.com/pages/about-us#heritage](https://eu.oneill.com/pages/about-us#heritage). Current leadership details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on innovation and enabling enjoyment in surf and snow environments, rooted in a rich heritage.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an original California surf brand, innovating in surf and snow apparel and gear, with a direct-to-consumer e-commerce model offering competitive pricing, quick delivery, and free returns.
- **Location(s) and Geographic Presence:** Originating from Santa Cruz, Northern California, with a strong online presence across Europe.
- **Key Partnerships and Affiliations:** Details forthcoming.